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In the era where food delivery has become a prominent phenomenon, brand-oriented food packaging has emerged as a vital feature amidst F&B businesses.


Regardless of the scale of your operation, choosing the right food packaging is imperative for your brand to establish brand visibility and quality assurance outside of your dine-in establishments. It is a deliberate and meticulous process; from the materials you use to the designing phase, the final packaging determines the potential of your brand’s impression for existing and potential customers alike.


So, what can you do to ensure brand visibility through customised packaging? What are the considerations that go into producing quality packaging tailored specifically for your brand? What can be done to ensure that you outshine your competitors?


Let us observe the main criteria for selecting the right food packaging befitting for your brand:


  1. Product durability

  2. Compartments vs separate containers

  3. Shape and size

  4. Branding and design

  5. The cost of packaging production

  6. Environmental sustainability


1. Product durability

The intrinsic value of food packaging relies first and foremost, on product durability and functionality. You want to ensure that it preserves food quality and reduces the susceptibility of damage or leaking during transportation. In fact, how resilient your packaging is affects how your customers will perceive your brand.


Put yourself in your customers’ shoes: Imagine you’ve ordered from your favourite restaurant, anticipating an amazing dinner. When it arrives, the containers are half-soaked in condensation, flattened at one side with gravy spilling all over the bag. In this scenario, you’ll probably feel disgruntled and extremely despondent towards the food establishment. Similarly, you’ll risk providing abysmal services with a lack of detail towards your food packaging and brand’s dependability.


In essence, when you maintain package integrity and food quality standards for takeaways, you’re likely to retain your customer’s loyalty. Therefore, you must ensure your food remains presentable, from delivery to the doorstep.


2. Compartments vs separate containers



Food packaging with compartments, generally known as bento boxes, are made to segregate different types of dishes into one package. Especially when it comes to sweet and savoury foodstuffs, it’s preferable to isolate them from one another to avoid an undesired mixture by the end of the delivery!


3. Shape and size


Your menu dictates the shape and size of your packaging. Between a pizza fast-food chain and an al-fresco that sells hotdogs, they require different shapes of takeaway boxes. In terms of size, some stalls require a variety of dimensions to accommodate meals with individual proportions.


4. Branding and design


When it comes to branding and design, these are the considerations:

  • Colour scheme

  • Logo visibility

  • Uniquity

The main objective of incorporating your branding into your packaging is to be as eye-catching as possible in order to promote brand awareness. Doing so will make all the difference to become conspicuous amidst your competitors and garner awareness from potential customers. From the colour scheme to the visibility of your logo, it should be consistent and recognisable at first glance, encompassing the uniqueness and personality of your brand.


An example of how design plays an essential part would be an observation of how businesses embellish their packaging during festive events.


When it comes to occasions such as Christmas, New Year and the Mooncake festival, F&B businesses tend to utilise unique packaging to commemorate the event and spread the festive cheer. Especially during Mooncake festival popups, we will see an array of exemplary designs that dazzle our sight. With the amalgamation of jolly emotions and breathtaking exhibitions of design, we’ll tend to select based on the elements that capture our attention the most, next to the familiarity with the brand.


Food packaging has proven to be a valuable marketing tool; the more distinctive your brand is, the higher the recognition will be. Utilising branding via food packaging is an ideal way to spread your business!


If you’re searching for personalised food packaging branding, take a look at our range of customisation options!


5. The cost of packaging production


With all the above in mind, you’ll have to ensure that your food packaging satisfies your

standards while remaining within your budget. So how can you ensure that your decision will be cost-efficient?


First, you have to ensure that your packaging design is of satisfactory quality. At Dillic Packaging, we offer a prototype of your desired packaging to ensure that you are completely content before moving on to mass production. This relieves you from investing in production with deplorable results.


Second, consider buying in bulk as they tend to be a cheaper alternative. However, there may be an issue with storage with over-ordered stocks, so make sure to check the Minimum Order Quantity (MOQ) of the product before engaging the packaging services.


Third, you have to be sure that the materials you’ll be using are easily accessible. Rare and seasonal materials will definitely come with a heftier price tag.


6. Environmental sustainability



In an effort to reduce single-use non-biodegradable packaging, many brands are making the switch to eco-friendly materials for their disposables due to rising global environmental concerns.


In fact, here at Dillic Packaging, we are strong advocates for sustainable practices. We believe in eliminating unnecessary waste with sustainable options, encouraging eco friendly food packaging from our suppliers to our clients!


Conclusion


With these guidelines in mind, it’s imperative that you draw out a deliberate plan before approaching your packaging supplier. Always remember, customer’s expectations expand beyond the in-house dining experience. For delivery, you have to ensure that customers perceive your brand positively and selecting food packaging that’s suitable is one area to look at in maintaining quality and consistency.


With a combination of sturdy food packaging and outstanding branding, you can promote your brand’s visibility by empowering your package to speak for itself!


You can check out our range of ready-made products here:

https://shop.dillicpackaging.com


For customised food packaging, reach out to us via the link below:

https://www.dillicpackaging.com/map

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Range of baggase packaging is available on shop.dillicpackaging.com

With environmental considerations becoming more and more important to a growing number of consumers, there is a need to find an eco-friendly packaging solution. This article will examine whether bagasse could be viable packaging alternative and if it is as environmentally friendly as it claims to be.


Sugar cane bagasse Source: www.qut.edu.au

Before we can talk about the potential usefulness of bagasse, we first need to explain what it is, as to many people this product is relatively unknown. Bagasse is made from the waste products left after sugar has been extracted from sugar cane. Studies estimate that globally around four million tonnes of bagasse are produced each year. Though this article will focus on bagasse as a packaging material, it should be noted that there are other uses for bagasse. In some countries it is used as a substitute for wood to produce materials like pulp and paper.


Now that we know a little about what bagasse is and how it is produced let’s look more closely at whether it would make an eco-friendly packaging material. We know that it is made from a renewable resource, sugar cane, and that without processing, the valuable bagasse could go to waste. Because sugar cane is grown seasonally each year, there will always be a constant supply of bagasse. Products made from bagasse are also much more cost-effective. If a bagasse mill is right next a sugar plant, bagasse can be extracted as the sugar cane is processed. This makes the production costs very low when compared to an alternative like paper. So, bagasse could be an effective alternative to other products on the market, but what types of materials can you make from it and how well will they function?


Range of baggase packaging is available on shop.dillicpackaging.com

The main function of bagasse as a packaging material is in making eco-friendly cutlery such as plates and bowls. Bagasse functions very well as these materials as it is microwave safe. Additionally, it can handle a wide array of temperature up to about 100 degrees Celsius. These products are already in use today and are gaining support. However, the biggest question of all is how eco-friendly is bagasse?


It can completely biodegrade in about a month and is compostable. It may biodegrade even faster if shredded prior to composting or exposed to water. This can be compared to a paper plate that studies show takes about five years to properly decompose. It is even more eco-friendly when compared to its main rival Styrofoam which doesn’t decompose and is a huge environmental problem.


However, having said that, if composting facilities are not readily available, these bagasse packaging will most likely end up disposed as general waste, incinerated and sent to the landfill.


There’s no doubt that bagasse packaging is a viable alternative to other products in the market. We believe that with the right infrastructure and support from governments, we can make bagasse a true eco-friendly packaging.


#PAP #NEA #WP #SDP #EDB

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Source: www.greenandgrowing.org

Let’s take a moment to compare the differences between disposable plastic and disposable paper cups. Though many people immediately assume that the paper cup is a more environmentally friendly option, this is not a clear-cut case.


There are obvious and commonly known downsides to using plastic.


Firstly, plastics take a very long time to degrade - up to 90 years depending on the type. Secondly, the production process itself is incredibly inefficient. Thirdly, plastics are made with non-renewable resources, and can have potential health risks. As plastics break down over time, tiny particles enter the ecosystem and in particular our waterways. They are then consumed by animals with sometimes fatal results. As humans at the top of the food chain, we also inevitably ingest whatever is being eaten by the creatures further down the chain. Though some plastics can be recycled, those numbered 3, 6 and 7 cannot.


Source: https://responsiblecafes.wordpress.com/2015/11/12/test/

We might imagine that disposable paper cups are an improvement on plastic when it comes to recycling. The reality of the situation, however, is quite different. The majority of paper cups are lined with a plastic lining to make them waterproof, meaning that they are not recyclable alongside normal paper products, nor are they biodegradable. In Asia, for example, only 10% of the recycling facilities have the capacity to separate out the lining of the cup, so they are simply being incinerated and sent on to landfill. Another aspect that most people are unaware of is that in order to adhere to hygiene requirement, the majority of paper cups are made with virgin paper. In other words, they are made from pure tree pulp and not recycled materials. From this perspective, the sustainable credential of the paper cup is pretty low.


In recent years, there has been much hype with paper cups lined with biodegradable plastic, which pretty much on the surface, would solve these problems. Let’s examine if this is really the “God-sent” solution for paper cups.


PLA or polylactic acid, a biodegradable type of plastic made from plant material, is a more recent development. It appears just like a conventional oil-based plastic, but breaks down at greater speed. PLA is also far from perfect, as it will only decompose in a commercial composting environment. Throw it in your home compost or on the landfill and you will be waiting a very long time for it to break down! PLA feels and looks convincingly like conventional plastic, so unfortunately a bird consuming an item made of PLA is just as likely to choke and die as with an ordinary plastic. As these PLA plastics are usually indicated as #7, it will hence, be disposed rather than recycled.


It is clear from all of the above that disposable paper cups simply do not prove to be a more eco-friendly alternative to the disposable plastic cup. The obvious solution is to turn to reusable options. Some establishments now offer discounts for those who bring their own cup, so if you can’t forego that extra cup of coffee when you are out and about, how about carrying your own cup with you? In the end both the environment and your wallet will benefit.


Saving the environment starts from YOU today.

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